Online Reputation Management

Social media has dramatically changed how travel shoppers make decisions. Increasingly, travelers are bypassing traditional sources like travel agents, travel media and hotel marketers and turning to other travelers and peers in social networks for information and advice.

To stay on top of this seismic shift, hotels must leverage the powers of social media to engage travelers, drive advocacy and manage reputation. This means monitoring, measuring and reacting to online reviews and feedback and engaging in activities to generate favourable reviews and social media content.

We can help you:

• Audit your online reputation and identify areas of strength, weakness and opportunity
• Develop a plan to improve reviews and rankings on TripAdvisor, Expedia and other review sites
• Provide guidance for responding to reviews and feedback to improve reputation, build loyalty and drive advocacy
• Use social media channels like Facebook and Twitter to build profile, followings, loyalty and advocacy
• Use social media content to boost search engine rankings, drive traffic to your website and increase conversions
• Recommend activities to encourage guests to write favourable reviews
• Integrate reputation management into daily operations and culture
• Use social media feedback to enhance the guest experience
• Recommend time-saving tools to monitor, measure and analyze reviews and feedback
• Integrate best practices in revenue management with reputation management to leverage reputation to increase revenue