Social Media Strategy and Content Management

To stay relevant in today’s travel industry, you need to leverage the powers of social media to drive revenue, build advocacy and loyalty, and manage reputation. That means generating compelling content to capture the attention of travelers, drive traffic to your website and booking channels, and convert travel shoppers into guests and advocates.

We can help by working with you to develop your social media and content management strategy. The best social media programs are handled in-house, but we can help get your house in order in the following areas:

• Perform an audit of current social media activities and identify areas of strength, weaknesses and opportunity
• Develop your hotel’s social media policy, guidelines and best practices
• Leverage social media to improve your hotel’s online reputation
• Write and source content for your blog, website and other channels
• Set up or refresh your Twitter, Facebook and YouTube profiles
• Build networks of relevant fans and followers
• Provide training and ongoing guidance to staff
• Recommend time-saving tools to manage, track and measure social media activity
• Integrate best practices in social media with reputation and revenue management to strengthen revenue and reputation